The Roots of BYARA

In Arabic, "Bayara (" بيارة ") means a citrus garden—a symbol that connects me to my motherland, Palestine.

My first visit to my city, Tulkarem, Palestine, in 2019 felt like coming home to a place my heart had known all along. Though I've lived in four countries, none resonated with me as deeply as this land, where my grandfather's home once stood before it was demolished in 1967 by occupational forces. His bayara, however, survived—its vibrant oranges and ancient olive trees bearing witness to our heritage and resilience.

For those of us in the diaspora, we are like the fruits of the bayara, drawing strength from our roots. With this brand, I strive to give our community an alternative—a line of modern streetwear crafted in collaboration with Arab designers, each collection a new artist's tribute to our culture.

By creating BYARA, I follow in my grandfather's footsteps, planting my own garden—a brand rooted in heritage and cultivated with purpose. Every piece is a tribute to his legacy, showing that even across borders, we can grow something beautiful and lasting from the seeds of our past.